Product Management

Eliminating Product Development Overheads & reducing Budget

Our Centre of Excellence (COE) Product Management Team armed with well proven Systems & Processes eliminate Product/Project Development overheads and reduce the overall Budget for Implementation. Our main objective of product management is developing a new product or developing an improvised version of the currently available product so that it adds value for the customer. We define product success based on customer’s satisfaction. We as an organization follow the below steps to ensure that the final result meets both company goals and user needs.


Our Product management professionals conduct research to gain expertise about the company’s market. We do market analysis which includes primary and secondary research, and competitor analysis. When we gain sufficient industry information, our product professionals then shape this knowledge into a high-level strategic plan for their product. Research includes:

  • Market Segment
  • Market Size
  • Competitor analysis
  • Validating new product and feature ideas
  • Product concept testing
  • Usability testing

Idea Management

In this phase, new suggestions, ideas and feature requests are captured as part of the product backlog. These serve as good sources of inspiration for your product’s evolution, and the good ideas will be tracked down and developed further.Idea generation strategies include:

  • Storyboarding
  • Brainstorming sessions
  • Crowdsourcing ideas
  • Attribute listing
  • Visualization and visual prompts
  • Customer feedback

Requirement Elicitation

In this phase, we gather requirements from the stakeholders and we categorize based on the priority.We maintain a document with a set of requirements that provides product teams with the information they need to build out new features or functionality. It includes:

  • Business case
  • Backlogs
  • User stories
  • Mockup and Sketches
  • UML diagrams
  • Business Requirement Document (BRD)
  • Product Requirement Document (PRD)
  • System Requirement Specifications (SRS)

Defining a Product Road map

In this phase, your entire product strategy and vision is taken into account, and focus is put on the initiatives that line up with the big vision of the product. A Roadmap is a communication tool that helps communicate where we are, where we are heading and how we expect to get there.Product roadmap communicates the steps we plan to take to meet your product vision over time.A Product road mapping helps you communicate where your product stands today, the direction in which it’s moving and how you expect to get there. It includes:

  • Business goals and objectives
  • Product areas
  • Order of priorities
  • Scope
  • Epics
  • Features
  • Initiatives


In this phase, a more detailed look is taken at backlog and roadmap, with the goal of setting priorities based on a variety of inputs. The process involves deciding what should be built and when. Based on what will bring the most value to the user and the product, we follow the models like:

  • MoSCoW method
  • Weighted scoring

Delivery Metrics

In this phase of the product management process, our product manager works closely with the engineering, marketing, support, and other teams to make sure features are delivered to a high quality and to specfications. Metrics include:

  • Sprint burndown
  • Agile velocity
  • Cycle time
  • Lead time

Customer Feedback

Throughout the cycle, customer feedback plays a key role in validating and improving on proposed features and products. We also gather feedback from:

  • Customer support
  • Product analytics
  • Surveys
  • Usability testing
  • Reviews
  • Competitor analysis

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